Discover the inspiring journey behind Zeus Juice:
In 2011, founder Paul Curtis launched Zeus Juice in his Birmingham kitchen. Transitioning from a bookmaker to an e-liquid entrepreneur, Paul's motivation stemmed from his wife Sam's cancer diagnosis, prompting him to quit smoking. Frustrated by the limited options in the market, Paul embarked on creating his own e-liquids with bold, robust flavors that could be enjoyed all day.
Driven by a quest for excellence, Paul crafted premium-quality e-liquids that quickly gained popularity. By 2014, the growing demand led Paul to invest in manufacturing equipment and establish Zeus Juice UK Ltd, housed in a dedicated facility. The name "Zeus Juice" pays homage to Paul's fascination with Greek Mythology, symbolizing strength and power.